Branding for After Virginia Votes
Produced by the Virginia Public Access Project and supported by George Mason and CNU, After Virginia Votes brings together top campaign strategists from both sides for a candid discussion on the just-completed election.
Though the event had been happening annually since 2014, it lacked any distinctive branding. That had to change.
The branding for After Virginia Votes had to be related to the VPAP brand, but still distinctive. I borrowed two colors from the VPAP brand color palette and also incorporated the VA state outline from the primary VPAP logo.
Event Signage